عنوان مقاله [English]
Tourism is considered as one of the most important ways of economic development and growth in the world, but in Iran, for many reasons, it has not yet found its real place. Lalehzar Street, in fact, in the 12th district of Tehran, considering the significant and diverse potentials of tourism, in case of expert planning in the field of urban regeneration, has the ability to be one of the tourism hubs of the country, especially in the field of new tourism. To be converted. Considering that one of the methods of implementing urban regeneration is tourism planning of worn-out tissues, which is one of the main goals of this research. We intend to study this area by evaluating the potentials, weaknesses, opportunities and threats of the region by focusing on the tourism structure. Therefore, it is obvious that the study method in this qualitative article and its main tool is an in-depth interview and data analysis using SWOT model.
In order to investigate the issue, strategies based on the principle of recreating approach in historical contexts based on tourism approach have been presented. By applying these strategies and policies to upgrade and develop infrastructure and network of roads by defining and strengthening the tourism sidewalk and equipping and expanding spaces. Public and recreation of urban spaces in Lalehzar Street and the development and provision of urban services through modernization or the creation of new uses as well as modeling using valuable concepts and patterns in the historical-cultural context of this old street helps. Finally, the implementation of such strategies makes it possible to attend The project will promote residents and investors to attract tourists. The results of the Swat analysis showed that competitive strategies accounted for the largest area in the need to recreate the region. This suggests that the region's ultimate strategic position tends toward diversification strategies, that is, the exploitation of the region's potential to overcome potential threats, which should be the focus of most planning.