Prioritization of sport development strategies in Shahrood city with reverse logistics approach

Document Type : Research Paper

Authors

1 PhD. Student of Sport Managment,, Department of Physical Education, Shahrood Branch, Islamic Azad University, Shahrood, Iran

2 Assistant Professor, Department of Physical Education, Shahrood Branch, Islamic Azad University, Shahrood, Iran

3 Assistant Professor, Department of Physical Education, Payamnoor University, Tehran, Iran

10.30495/ums.2023.73751.10654

Abstract

The purpose of the research: The purpose of the research is to provide optimal strategies for the development of reverse logistics of sports in Shahrood city.

The research method: it was of mixed exploratory type; First, the effective factors on the development of reverse logistics in Shahrood sports were determined from the method of qualitative content analysis and conducting interviews with experts. 16 semi-structured interviews were conducted until data saturation was reached. In the quantitative phase, a researcher-made questionnaire was compiled from the extracted components; By distributing among the statistical samples (127 people), data was collected and categories were prioritized.

Findings: It showed that among the identified strategies, "politicization in Shahrood sports based on environmental goals" should be given the highest priority; Next, "supervising the quality of reverse logistics activities" and then the strategy of "providing financial resources needed to carry out reverse logistics measures in the sports body of the city" have the priority to be operationalized. Finally, "Training and empowerment of human forces specialized in Shahrood sports" should be taken into consideration.

Results: it is suggested that systems be designed for easy return of products to the origin and be easily available to customers; Sports products should be introduced transparently to build trust; and provide the highest quality sports products and services to be effective in the development of sports activities.

Keywords

Urban Management Studies

Articles in Press, Accepted Manuscript
Available Online from 18 August 2023

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