اولویت‌بندی راهبردهای توسعه ورزش در شهر شاهرود با رویکرد لجستیک معکوس

قنبریان, میثم; فهیمی نژاد, علی; مرسل, باقر; گودرزی, مهدی

doi:10.30495/ums.2023.22643

اولویت‌بندی راهبردهای توسعه ورزش در شهر شاهرود با رویکرد لجستیک معکوس

نوع مقاله : مقاله پژوهشی

نویسندگان

¹ دانشجوی دکتری مدیریت ورزشی، گروه تربیت بدنی، واحد شاهرود، دانشگاه آزاد اسلامی، شاهرود، ایران. Ghanbariyan.m1401@gmail.com

² استادیار گروه تربیت بدنی، واحد شاهرود، دانشگاه آزاد اسلامی، شاهرود، ایران. afahimi77@gmail.com (نویسنده مسئول)

³ استادیار مدیریت ورزشی، گروه تربیت بدنی، واحد شاهرود، دانشگاه آزاد اسلامی، شاهرود، ایران

⁴ استادیار گروه تربیت بدنی، دانشگاه پیام نور، تهران، ایران. mahdigoudarzi26@gmail.com

10.30495/ums.2023.22643

چکیده

مقدمه و هدف پژوهش: به تدریج سازمان‌ها و موسسات به منظور برگزاری رویدادهای ورزشی و همچنین شرکت‌های تولید محصولات ورزشی، با محدود شدن حد و مرزهای قانونی، حق انتخاب‌ زیادی جزء رفتن به سمت استفاده از فرآیندهای لجستیک معکوس در فعالیت‌های خود نخواهند داشت. هدف تحقیق ارائه راهبردهای مطلوب جهت توسعه لجستیک معکوس ورزش در شهر شاهرود است.
روش پژوهش: از نوع آمیخته اکتشافی بوده؛ ابتدا از روش تحلیل محتوای کیفی و انجام مصاحبه با متخصصان، عوامل موثر بر توسعه لجستیک معکوس ورزش شاهرود تعیین شد. 16 مصاحبه نیمه ساختاریافته تا رسیدن به اشباع داده‌ها انجام شد. در مرحلۀ کمی، از مؤلفه‌های استخراج شده، پرسشنامه محقق ساخته‌ای تدوین شد؛ با توزیع بین نمونه‌های آماری (127 نفر)، داده‌ها جمع‌آوری شد و اولویت‌بندی مقوله‌ها صورت گرفت. برای تعیین روایی صوری و محتوایی، پرسشنامه مذکور مجدد بین 11 نفر از اساتید و خبرگان توزیع شد و پیشنهادات مناسب در پرسشنامه نهایی لحاظ گردید. برای تعیین پایایی نیز از ضریب آلفای کرونباخ استفاده شد و مقدار آن برای هر متغیر بیشتر از 70/0 بودو پرسشنامه از پایایی لازم برخوردار بود.
یافته‌ها: نشان داد بین راهبردهای شناسایی شده، «سیاست‌گذاری در ورزش شاهرود مبتنی بر اهداف زیست محیطی» باید در بالاترین اولویت قرار گیرد.
نتیجه گیری: پیشنهاد می‌گردد سیستم‌هایی برای بازگشت آسان محصولات به مبداء طراحی شده و به آسانی در دسترس مشتریان قرار گیرند؛ محصولات ورزشی به صورت شفاف معرفی شود تا اعتمادسازی صورت گیرد؛ و با کیفیت‌ترین محصولات و خدمات ورزشی ارائه شوند تا در توسعه فعالیت‌های ورزشی نیز اثربخش باشند.

کلیدواژه‌ها

عنوان مقاله [English]

Prioritization of Sport Development Strategies in Shahrood City with Reverse Logistics Approach

نویسندگان [English]

meysam ghanbariyan ¹
Ali Fahiminezhad ²
bagher morsal ³
Mahdi Godarzi ⁴

¹ PhD. Student of Sport Managment,, Department of Physical Education, Shahrood Branch, Islamic Azad University, Shahrood, Iran

² Assistant Professor, Department of Physical Education, Shahrood Branch, Islamic Azad University, Shahrood, Iran

³ 2 Assistant professor, Department of Physical Education, College of Humanities Sciences, Shahrood Branch, Islamic Azad University, Shahrood, Iran.

⁴ Assistant Professor, Department of Physical Education, Payamnoor University, Tehran, Iran

چکیده [English]

Introduction and purpose: Gradually, organizations and institutions for the purpose of holding sports events, as well as companies producing sports products, with the limitation of legal boundaries, will not have much choice to use reverse logistics processes in their activities. The aim of the research is to provide optimal strategies for the development of reverse logistics of sports in Shahrood city.
Method: it was of mixed exploratory type; First, the effective factors on the development of reverse logistics in Shahrood sports were determined from the method of qualitative content analysis and conducting interviews with experts. 16 semi-structured interviews were conducted until data saturation was reached. In the quantitative phase, a researcher-made questionnaire was compiled from the extracted components; By distributing among the statistical samples (127 people), data was collected and categories were prioritized. To determine the formal and content validity, the said questionnaire was distributed again among 11 professors and experts, and suitable suggestions were included in the final questionnaire. Cronbach's alpha coefficient was used to determine reliability and its value was more than 0.70 for each variable, and the questionnaire had the necessary reliability.
Findings: It showed that among the identified strategies, "politicization in Shahrood sports based on environmental goals" should be given the highest priority.
Conclusion: It is suggested that systems be designed for easy return of products to the origin and be easily available to customers; Sports products should be introduced transparently to build trust; and provide the highest quality sports products and services to be effective in the development of sports activities.

کلیدواژه‌ها [English]

reverse logistics
strategy
environment
sports
Shahroud

مراجع

Bayle, E. (2017). The organisation of sport and policy towards sport federations. In J. Scheerder, A. Willem, & E. Claes (Eds.), Sport policy systems and sport federations. A cross-national perspective (pp. 263–282). London: Palgrave Macmillan.

Bedard, C., Hanna, S., & Cairney, J. (2019). A Longitudinal Study of Sport Participation and Perceived Social Competence in Youth. Journal of Adolescent Health. doi:10.1016/j.jadohealth.2019.09.017

Berry, R., & Manoli, A. E. (2018). Alternative revenue streams for centrally funded sport governing bodies. International Journal of Sport Policy and Politics, 10(3), 429–450. Doi: 10.1080/19406940. 2017.1387587

Breuer, C., & Feiler, S. (2015). Sport Development Report 2013/2014. Analysis of the situation of sports clubs in Germany. Abbreviated Version. Cologne: Sportverlag Strauß.

Breuer, C., & Wicker, P. (2009). Sport Development Report 2007/2008. Analysis of the sports clubs‘situation in Germany. Abbreviated Version. Cologne: Sportverlag Strauß.

Breuer, C., Feiler, S., Llopis-Goig, R., & Elmose-Østerlund, K. (2017). Characteristics of European sports clubs. A comparison of the structure, management, voluntary work and social integration among sports clubs across ten European countries. Odense: University of Southern Denmark.

Creswell, J. W. (2005). "Educational Research: Planning", Journal of Conducting.

Dallmeyer, S., Wicker, P., & Breuer, C. (2017). Public expenditure and sport participation: An examination of direct, spillover, and substitution effects. International Journal of Sport Finance, 12(3), 244–264.

Downward, P., & Rasciute, S. (2011). Does sport make you happy? An analysis of the well-being derived from sports participation. International Review of Applied Economics, 25(3), 331–348.

Elmose-Østerlund, K., & Iversen, E. B. (2019). Do public subsidies and facility coverage matter for voluntary sports clubs? Sport Management Review. doi:10.1016/j.smr.2019.03.007

Eurostrategies. (2011). Study on the funding of grassroots sports in the EU. With a focus on the internal market aspects concerning legislative frameworks and systems of financing. Final Report. Volume I. Brussels: Amnyos, CDES, Deutsche Sporthochschule Köln, EOC EU Office.

Fahlén, J. (2015). Sport clubs in Sweden. In C. Breuer, R. Hoeckman, S. Nagel, & H. Van derWerff (Eds.), Sport clubs in Europe. A cross-national comparative perspective (pp. 343–367). Cham: Springer.

Feiler, S., Wicker, P., & Breuer, C. (2018). Public subsidies for sports clubs in Germany: Funding regulations vs. Empirical evidence. European Sport Management Quarterly1–21.

Felfe, C., Lechner, M., & Steinmayr, A. (2016). Sports and child development. PLoS ONE, 11(5), e0151729. doi:10.1371/journal.pone.0151729

Green, C. B. (2005). Building sport programs to optimize athlete recruitment, retention, and transition: Toward a normative theory of sport development. Journal of Sport Management, 19, 233–253.

Green, M. (2006). From ‘sport for all’to not about ‘sport’at all? Interrogating sport policy interventions in the United Kingdom. European Sport Management

Haring, M. (2010). Sportförderung in Deutschland. Eine vergleichende Analyse der Bundesländer [Sport funding in Germany. A comparative analysis of the states]. Wiesbaden: VS Verlag für Sozialwissenschaften.

Heinemann, K. (2005). Sport and the welfare state in Europe. European Journal of Sport Science, 5 (4), 181–188.

Hoekman, R., Breedveld, K., & Kraaykamp, G. (2017). Providing for the rich? The effect of public investments in sport on sport (club) participation of vulnerable youth and adults. European Journal for Sport and Society, 14(4), 327–347.

Hoye, R., & Nicholson, M. (2008). Locating social capital in sport policy. In M. Nicholson, & R. Hoye (Eds.), Sport and social capital, Amsterdam: ButterworthHeinemann.

Humphreys, B. R., MacLeod, L., & Ruseski, J. (2014). Physical activity and health outcome: Evidence from Canada. Health Econ. 23(1), 33-54

Ibsen, B., & Seippel, Ø. (2010). Voluntary organized sport in Denmark and Norway. Sport in Society, 13(4), 593–608.

Ibsen, B., Nichols, G., Elmose-Østerlund, K., Breuer, C., Claes, E., Disch, J., Zwahlen, J. A. (2016). Sports club policies in Europe. A comparison of the public policy context and historical origins of sports clubs across ten European countries. Odense: Centre for Sports, Health and Civil Society, University of Southern Denmark.

Issavand, L, Tawhid FAM, M. (2015). Investigating the causes of the failure of the policy of targeting subsidies in Iran, Encyclopedia of Law and Politics, 23: 38-11. (Persian)

Iversen, E. B., & Cuskelly, G. (2015). Effects of different policy approaches on sport facility utilisation strategies. Sport Management Review, 18(4), 529–541.

Jalali, Mohsen and Mehdi Khagir Kafash. (1397). Explaining the strategic control model of Iranian banking along with Its chemo-qualitative analysis, collection of papers of the 28th Monetary and Exchange Policy Conference, Central Bank. (Persian)

Janssen, I., & LeBlanc, A. G. (2010). Systematic review of the health benefits of physical activity and fitness in school-aged children and youth. International journal of behavioral nutrition and physical activity, 7(1), 1.

Javadipour, M, Sami Nia, M. (2013). Public sports in Iran and the development of visions, strategies and plans for the future. Journal of Applied Research in Sports Management, 1 (4), 21-30. (Persian)

Koski, P. (2012). Finnish sports club as a mirror of society. International Journal of Sport Policy and Politics, 4(2), 257–275.

Kumar, H., Manoli, A. E., Hodgkinson, I. R., & Downward, P. (2018). Sport participation: From policy, through facilities, to users’ health, well-being, and social capital. Sport Management Review. 21(5): 549-562.

Lamprecht, M., Bürgi, R., Gebert, A., & Stamm, H. (2017). Sportvereine in der Schweiz. Entwicklungen, Herausforderungen und Perspektiven [Sports clubs in Switzerland. Developments, challenges and perspectives]. Magglingen: Bundesamt für Sport BASPO.

Lasby, D., & Sperling, J. (2007). Understanding the capacity of Ontario sports and recreation organizations. Toronto, ON: Imagine Canada.

Li, J., & Siegrist, J. (2012). Physical activity and risk of cardiovascular disease—a meta-analysis of prospective cohort studies. International journal of environmental research and public health, 9(2), 391-407.

Llopis-Goig, R. (2017). Spain: Putting the pieces of the sport system in place – The role of the sport federations. In J. Scheerder, A. Willem, & E. Claes (Eds.), Sport policy systems and sport federations. A cross-national perspective (pp. 243–262). London: Palgrave Macmillan.

Millar, P. L. (2015). Capacity Building in Community Sport Organizations. Electronic Thesis and Dissertation Repository. 3010. London: Universtiy of Western Ontario.

Nagel, S., Schlesinger, T., Wicker, P., Lucassen, J., Hoeckman, R., van der Werff, H., & Breuer, C. (2015). Theoretical framework. In C. Breuer, R. Hoeckman, S. Nagel, & H. van der Werff (Eds.),

Nichols, G., & Taylor, P. (2015). Sport clubs in England. In C. Breuer, R. Hoekman, S. Nagel, & H. Van der Werff (Eds.), Sport clubs in Europe. A cross-national comparative perspective (pp. 111– 130). Cham: Springer.

Parker AG, Markulev C, Rickwood DJ, Mackinnon A, Purcell R, Alvarez-Jimenez M, Yung AR, McGorry P, Hetrick SE, Jorm A. (2019). Improving Mood with Physical ACTivity (IMPACT) trial: a cluster randomised controlled trial to determine the effectiveness of a brief physical activity behaviour change intervention on depressive symptoms in young people, compared with psychoeducation, in addition to routine clinical care within youth mental health services-a protocol study. BMJ Open. 2019 Oct 28; 9(10):e034002. doi: 10.1136/bmjopen-2019-034002.