Prioritization of Sport Development Strategies in Shahrood City with Reverse Logistics Approach

Document Type : Research Paper


1 PhD. Student of Sport Managment,, Department of Physical Education, Shahrood Branch, Islamic Azad University, Shahrood, Iran

2 Assistant Professor, Department of Physical Education, Shahrood Branch, Islamic Azad University, Shahrood, Iran

3 2 Assistant professor, Department of Physical Education, College of Humanities Sciences, Shahrood Branch, Islamic Azad University, Shahrood, Iran.

4 Assistant Professor, Department of Physical Education, Payamnoor University, Tehran, Iran


Introduction and purpose: Gradually, organizations and institutions for the purpose of holding sports events, as well as companies producing sports products, with the limitation of legal boundaries, will not have much choice to use reverse logistics processes in their activities. The aim of the research is to provide optimal strategies for the development of reverse logistics of sports in Shahrood city.
Method: it was of mixed exploratory type; First, the effective factors on the development of reverse logistics in Shahrood sports were determined from the method of qualitative content analysis and conducting interviews with experts. 16 semi-structured interviews were conducted until data saturation was reached. In the quantitative phase, a researcher-made questionnaire was compiled from the extracted components; By distributing among the statistical samples (127 people), data was collected and categories were prioritized. To determine the formal and content validity, the said questionnaire was distributed again among 11 professors and experts, and suitable suggestions were included in the final questionnaire. Cronbach's alpha coefficient was used to determine reliability and its value was more than 0.70 for each variable, and the questionnaire had the necessary reliability.
Findings: It showed that among the identified strategies, "politicization in Shahrood sports based on environmental goals" should be given the highest priority.
Conclusion: It is suggested that systems be designed for easy return of products to the origin and be easily available to customers; Sports products should be introduced transparently to build trust; and provide the highest quality sports products and services to be effective in the development of sports activities.


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